Rush Jobs

Here's a funny little job I worked on a while ago – at the start of May the Belfast Telegraph briefed my then employer with a brief to create a graphic for one of those 'Bags for life' thingy's that everybody goes nuts for these days (but always manages to leave at home when they actually go to the shops!)

Great fun! Like most Graphic Designers I love a challenging brief at 9am on a Monday. Slight problem though, the print deadline was 2pm the same day. But like I say, we designers love a challenge, and so it passed that at 14.00 hours the finished artwork was winging its way down the information superhighway – but, jeez!, what was the rush?!

A question I'm still asking, because 6 months later, after I'd completely forgotten about it, the bags were finally released yesterday a our local Sainsbury's, as you can see modelled here by my beautiful wife Jules. Looks pretty cool though, don't you think?